Saving my best friend's life Personal Statement Example | Topics and Well Written Essays - 750 words

Saving my best friend's life - Personal Statement Example That instance triggered our desire to love scouting more. The skills and manners taught to girl scouts helped in building our self-confidence and honing our talents. It is really good to reminisce the old days while slouching on our newly vacuumed sofa and munching a fresh green apple on a Sunday afternoon. I am more of doing some reflection on the homily of Pastor Edward at the Liturgical Service this morning. "Have you done any good for others Have you become a Good Samaritan in one way or another Have you saved someone's life" he asked. I am not a super religious individual, though the questions posed by Pastor Edward hit me. Indeed, in my years of existence have I done something significant for others or am I the sole receiver of goods Was there an instance where I was able to save somebody else's life Charlotte and I often save each other from our parents' wrath whenever our adventures go overboard. "We were so worried about you! Have you forgotten you still have parents concerned about your welfare" My mom broke into these words when she discovered that I sneaked from the house for my first girl's night out. "I'm sorry ma'am, it's my fault and it will never happen again," Charlotte was quick to say. How I miss dear Charlotte. Her family had moved to Oregon since her father's job reassignment couple of years ago. Have I ever repaid her for saving me from Mommy's anger I do not recall any instance when I saved my best friend neither from any criminal, nor from wild animals when we go camping. Lo, now I remember. Four years ago on a Tuesday morning, I was feeling so down after my first heartache. Charlotte came to visit. She tried very hard to cheer me up. She prodded me to go bungee jumping with her. "It will enable you to unload you're bursting chest," she told me. "As you bungee down you can yell the hurt out loud and bury it deep into the ocean," Charlotte further urged me. The athletic spirit in me seemed to have sympathized with my hurt feelings. But Charlotte is really in the mood for some extreme outdoor fun at that time; so, she thought of going out with some of our friends. "I don't feel like going out Can you stay with me instead I insist, pleeease!" I asked her to share my anguish. So Charlotte, the best friend that she is, stayed with me the rest of that day. She decided to go home after dinner. When she left, I turned on the television set. I don't want to grow deaf with the silence of my room. I wanted to hear something. As I surf the TV channels, the evening newscast on CNN caught my attention. "Oh my God!" I gasped. The news anchor goes like, "Four were killed while thirty others got injured when a bridge East of California fell around 2 o'clock this afternoon" "Two o'clock," I thought aloud, "that is exactly the time when Charlotte would have passed through that bridge had she went bungee jumping in California today." Instinctively, I went down on my knees thanking God profusely. Early Wednesday morning, my best friend called on me. She learned about the accident in the late night news. We hugged each other tightly while tears roll down our cheeks. We attended the Church Service meaningfully on that day. "Indeed, that incident made our friendship stronger. But why did Pastor Edward's homily seem to have strung a chord in my heart" I thought, "Hey, it was July 29 when he delivered that

ndividual Assignment Ethics Reflection Paper Essay Example for Free

ndividual Assignment Ethics Reflection Paper Essay Business Ethics and Social Responsibility Resources: Ethics Awareness Inventory and Ethical Choices in the Workplace assessments Use the Ethics Awareness Inventory and Ethical Choices in the Workplace assessments to revisityour personal and professional values. Write a paper of no more than 1,050-words in which you do the following: †¢ Explain the role of ethics and social responsibility in developing a strategic plan,considering stakeholder needs. †¢ Explain how your ethical perspective has evolved throughout the program. Format your paper according to APA standards. General Questions General General Questions Take the Ethics Awareness Inventory and Ethical Choices in the Workplace assessments to assess your values. Write a paper between 600 to 700 words in which you do the following: Explain the role of ethics and social responsibility in developing a strategic plan, considering stakeholder needs. Explain how your ethical perspective has evolved throughout the program. Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. If you cant settle on a major in your first year, then take a couple core classes for any major you are considering. Youll learn about each field thoroughly this way. When you are ready to choose, youll have the credits you need for that major, plus the minors as well. This file of STR 581 Week 1 Individual Assignment Ethics Reflection Paper comprises: Business Ethics and Social Responsibility Resources: Ethics Awareness Inventory and Ethical Choices in the Workplace assessments Use the Ethics Awareness Inventory and Ethical Choices in the Workplace a Follow the link to get tutorial https://bitly.com/1wyRSFq If you cant settle on a major in your first year, then take a couple core classes for any major you are considering. Youll learn about each field thoroughly this way. When you are ready to choose, youll have the credits you need for that major, plus the minors as well. General Questions General General Questions Take the Ethics Awareness Inventory and Ethical Choices in the Workplace assessments to assess your values. Write a paper between 600 to 700 words in which you do the following: Explain the role of ethics and social responsibility in developing a strategic plan, considering stakeholder needs. Explain how your ethical perspective has evolved throughout the program. Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.

The strategies of McDonalds expanding internationally three MacDonald

The strategies of McDonalds expanding internationally three MacDonald 9.3.1 Introduction The biggest challenge for an multinational is to maintain its global strategy in the stint of diversity as they hit different foreign lands. The same was the biggest challenge for McDonalds when they launched into India. They faced severe Public relation crisis and it was a very difficult to come up with a solution in such a country. Some of the key variables in this relation were the suppliers, customers, government and the Global Brand image of the company itself. McDonald Corporation was created in the year 1955, when Ray Kroc opened his first restaurant in Des Plaines, Illinois. He soon realized this success could be duplicated across the United States and beyond, if consistency and quality could be maintained. In 1957, the company adopted Quality, Service, Cleanliness and Value as its motto. Over the decades, McDonalds corporation has grown to a $ 25 billion company and is the worlds leading food service retailer with more than 30,000 restau ­rants in 119 countries serving 27 million customers each day. With such high customer base and the industry they cater too, it becomes very challenging to maintain the Public Relation standards as per each country norms. This industry strives on the type of public relation one creates with the customers and various stakeholders. The globalization, WTO, the facilitates that many governments offered for foreign organizations to enter to its markets, the availability of many suppliers worldwide for many goods and services, all these factors and other factors in behind encouraged many organization to expand globally, this wide expansion made the responsibilities of the operation management more comprehensive and complicated, operation management means design, execution and control the organization operation through convert the resources into desired goods or services with aim to implement it based on the business strategy (Business Dictionary). 9.3.2 Background When McDonalds started their operations in 1948 the menu consisted of cheese burgers and hamburgers, pie, potato chips and beverages like milk, soft drinks, coffee. The cost of hamburger at that time was mere 15 cents. Now it is the largest food chain all over the world. By 1965 McDonalds had 700 restaurants. McDonalds all over the worlds are aligned by Global strategy of plan to win. This strategy focuses on price, people, customer experience, promotion and place. It is a publicly traded company and around 80% of the McDonalds restaurants all over the world are operating on franchisee basis. It competitors consist of Sub Way, burger king, Wendys and YUM which run some of the very famous brands like KFC, AW, Pizza Hut and Taco Bell. McDonalds is the industry leader in terms of sales, market cap, employees, gross and net margins. The main cited reason of McDonalds success is the quality standards they have been able to maintain all over the world despite having location constraints at some of the places. They have consistently developed new menu items thereby always attracting new sets of customer and giving enough reasons to old customer to be attached. With this challenging cut throat competition, public relations are becoming very critical for quick restaurant industry. A psychological competition right now in US is the criticism these industry is facing from large obese population. This is especially true for the concept of value meals which provide extra large portion of unhealthy foods. The nutritional value of the quick restaurant segment has sparked many a campaigns and few legal actions. According to New York City department of Health a law was passed in 2008 making it mandatory for quick restaurant to post all the calorie related information against the food item on the menu boards. One of the biggest outcries has been the promotion of this food habits among the socio economic classes and the direct correlation of the obesity among the people. In response McDonalds introduced new and healthier item in the menu and shifted its marketing. With this background McDonalds entered into Singapore as a very famous brand to cater. 9.3.3 McDonald Profile The roots of McDonalds go back to the early 1940s when the McDonald brothers Dick and Mac opened their first restaurant in San Bernardino, California. Ray Kroc, a salesman with a flair for marketing, was so impressed by the speed at which they served people that he became their national franchise agent. McDonald Corporation was created in the year 1955, when Ray Kroc opened his first restaurant in Des Plaines, Illinois. He soon realized this success could be duplicated across the United States and beyond, if consistency and quality could be maintained. In 1957, the company adopted Quality, Service, Cleanliness and Value as its motto. Over the decades, McDonalds corporation has grown to a $ 25 billion company and is the worlds leading food service retailer with more than 30,000 restau ­rants in 119 countries serving 27 million customers each day. In January 2003, McDonalds announced its first ever-quarterly loss of $343.8 million since it became a public company in 1965. This led McDonalds to embark upon on a new strategic course, reflecting upon a fundamental change in its approach to growing business. While it initially aimed at adding new restaurants, it now shifted its emphasis to building sales at existing restaurants. In February 2004, McDonalds Corporation announced that System wide sales for McDonalds restaurants had increased by 22.6%, or 14.8% as compared to the previous year. Comparable sales for McDonalds restaurants worldwide had increased by 13.9%. Macdonald is known as fast food company worldwide, it has over 32,000 restaurants worldwide, approximately 75% of MacDonalds restaurants operated via franchise, therefore the nature of MacDonald business guided its performance to pay attention to the quality objective with aim to reduce the costs, as long as it exist in several countries and each country different from each other in terms of taxes row materials, suppliers etc, pay attentions to the speed objective which is the core of its business, pay attention to the flexibility objective, the exist in different nations strongly required to able to change and flexible based on the host country culture and custom. 9.3.4 Strategic Objectives Quality is the mirror of any organization, customers could judge about the organization based on the level of the organization quality, therefore the first step to attract customers is through quality objective which is in somehow is to guarantee that customers will return back again, in this part MacDonald provided high quality products and services though standardize all its branches, and therefore MacDonald obtained customers satisfaction additional to made the operation more easy for the staff, for example MacDonald deal with over 20 bakeries to standardize the products in all the united states in terms of color, flavor etc (Gale/Online), the target of standardization is not only to aim to standardize the food in all restaurants but also to reduce the possibility of mistakes and therefore reduce costs too, another part of the quality objective that MacDonald provided which consider as rare in front of many restaurants is providing customers with nutrition information, thus custom ers can select the meal that applicable to their health (POM Report Macdonald/Online). Speed is the core of MacDonald objectives, to achieve speed objective MacDonald provide set of order channels such as drive-thru, home delivery etc, according to MacDonald CEO McDonalds that put the fast in fast food, and its speed continues to be a major factor in the iconic restaurant chains profits (Restaurant news/Online). Flexibility which consider the secret of MacDonald Success in front of its traditional competitors, MacDonald almost managed to be flexible in all the markets its entered, the flexibility of MacDonald made kind of loyalty among customers and MacDonald due to the changes that MacDonald made it based on the customers cultures and taste, additional to the flexibility to supply from local suppliers of the host country, for example MacDonald added corn soup to the food menu in China, adopted slaughter by Islamic method in GCC countries etc, flexibility to reflect positively insid e the operation through the readiness to response to any increase in the demands. Macdonald is one of the rare organization that succeed to balance between its operation strategic and customer demands, MacDonald combined order-winning and qualifying factors, in terms of order-winning which refer to the customer as key reason of purchasing the product or service (Slack, Chambers Johnston, pp 69), MacDonald as we clarified previously its ability to be flexible for any changes based on the host county culture, in terms of the qualifying factors which refer to that operation performance has to be above a particular level just to be consider by the customer (Slack, Chambers Johnston, pp 69), MacDonald paid attention to the quality aspect, and strive to make all its brunches standardized, therefore MacDonald built hamburger university to teach the franchisers how to be on the standard. Therefore MacDonald operation process aligned with the strategic objectives successfully. 9.3.5 Operation Process Due to the importance of the quality, speed, and cost MacDonald adopted decentralization methodology in its supply network, for example MacDonald in China deal with over 50 suppliers which covers 95% of the raw materials, another example show the (Chain Daily/Online) methodology of MacDonald supply network is MacDonald in United Kingdom, where MacDonald rely on the local market for its supply for almost 60% of the raw materials (Benfield /Online). Although MacDonald rely on outsource for most of its supplies but it maintained the quality part with aim to standardize the meal in all its branch locally and globally, thus MacDonald spent millions to found hamburger university, additional to the close training to the franchisers (AMI info/Online) with aim to ensure that its franchisers will provide the oriented level of quality additional to the closely monitoring and supervision (Slide share/Online). In terms of location of capacity MacDonald deal with Egypt Bakery Stores to supply part of African countries additional to Saudi market, Egypt Bakery Stores has selected by MacDonald due to the strong capacity, Egypt Bakery Stores has over 180 stores regionally (Egypt Bakery Stores/Online), in terms of MacDonald in China, MacDonald selected to start its business in China market particularly in Shenzhen the economic zone of China due to the facilitates that Shenzhen offered to the foreign firms such as cheap power, freedom to hire and fire, cheap manpower, low taxes etc (Paul, pp 478). In terms of the layout MacDonald aimed to have layout that meet its competitive needs, additional to utilize the space as possible as it can in professional and safety way (Operation management/Online). 9.3.6 Utilizing Technology As we mentioned previously how MacDonald paid high attention to the standard and quality parts in several Dimensions, for example in Australia in terms of the documentation work such as issuing and archiving documents, every branch of MacDonald required in quarterly basis to do archive for high volume of documents such as architects, surveyors, interior decorators and designers, and these documents include restaurant layouts, design guidelines, operating procedures, style guides for internal imagery, high resolution photographs and graphics libraries, to store all these documents MacDonald used to save it in CDs, MacDonald observed that this method in somehow expensive and difficult to control, therefore MacDonald deal with Aconex, Aconex offer high technology which allow all MacDonald branch to upload all the documents in one resource (website), thus with this technology MacDonald succeed to reduce costs and time, additional to facilitate a way to find the any documents easily. (Aco nex/Online) 9.3.7 Launch in Asia (Test Market-India) The biggest problem McDonald faced was during the launch of its product in India was the public image it was carrying as an International food chain and not matching Indian standards. There were concerns raised about how the burgers are made in McDonalds. Offering the cheapest burger in the world was not easy 11. In India, McDonalds chose to offer a menu that had no beef or pork items and special product formu ­lations to accommodate the Indian culture and palate. This included developing special sauces with the use of local spices, which once again, contained no beef or pork or any of their derivatives or flavorings. Furthermore, all the vegetarian products, including the mayonnaise in vegetable burg ­ers, were egg-less and 100% vegetarian. Additions to the menu have been a regular feature of McDonalds in India. The product devel ­opment team works on innovations in products. These are based on consumer insights and feedback obtained through extensive research. McDonalds in India conducts regular qualitative and quantitative studies, tracking the target consumer lifestyle across India, a practice that is followed internationally as well. All the new products are test-launched and following customer approval and feedback, the product is taken forward after making the necessary changes. The number of changes in the product offering is the greatest in India. To date, McDonalds has introduced 12 products to suit the Indian tastes. When you perceive the product range as Nothing but the best, providing quality to the customer requires extensive and meticulous quality control. This is a particularly difficult task in a land where a substantial amount of food produce is wasted every year due to lack of proper infrastructure and storage facilities. It was under these circumstances that McDonalds India went about creating the cold chain infrastructure for its restaurants in the country. As McDonalds considers the quality of its products to be of absolute importance, it sets stand ­ards for suppliers that are amongst the highest in the food industry. World over, McDonalds be ­lieves in developing close relationships with suppliers and this is precisely what it has done in India. 9.3.8 Variables Commitment Provided by McDonalds in India-building Suppliers within India In keeping with commitment of sourcing almost all the products from local country suppliers, McDonalds tried to identify Indian business which shared the level of commitment and dedication in supplying its customers with the highest quality products. In the process, McDonalds actually en ­couraged entrepreneurship, by introducing the local suppliers to its global suppliers. This associa ­tion involved transferring in latest food processing technology, thereby leading to an improvement in quality standards and helping create world class manufacturing facilities in India. This was the first step towards creating the unique cold chain. McDonalds suppliers of cheese, Dynamix Dairy, too, recognizing the needs of quality milk for making quality cheese, did set up a quality program for in house milk procurement. McDonalds local supply networks through Radhakrishna Foodland (P) Ltd, which operates distribution centers (DC) for McDonalds restaurants in Delhi Mumbai. The increase in the number of restaurants, investments in multi temperature trucks and systems, which enable the tracking of demand and supply, have helped control inventories. On its part, McDonalds constantly pushes its suppliers and DCs to bring costs down. Suppliers have to hence, necessarily find ways of improving efficiencies, reducing time and cutting costs. The Indian Value Proposition Business decisions in the company are based on emerging trends in the informal eating out industry as well as the marketplace dynamics. In the present economic environment, reviewing the external environment, macro economic factors and consumer-spending patterns is extremely important and this is reviewed along with qualitative studies. As providing value to the customer is the key, price sensitivity studies are conducted before de ­termining the pricing. The rate of inflation is also reviewed. A penetrative pricing strategy has been adopted for most of the products to sustain long-term growth. McDonalds definition of value was far broader than of most of the restaurants in its competition. With this objective, McDonalds India has launched a variety of options grouped under the umbrella of Value Meal. The a la carte items (Burgers, Wraps and McCurry Pan) can be purchased with either a small drink small fries to make up a small value meal or with a medium drink and medium fries for a medium value meal. For Rs. 10/- (net) more, the medium value meal can be upsized to a large Value Meal. This offers the customer a larger selection, and also provides value to the customers (up to Rs. 12/- on every Value Meal) with these combinations. The Happy Price Menu is a move to demonstrate to the customers that McDonalds is affordable. It aims to connect the customer with the branding, the proposition not with the price or the product alone. Under this offering, the McAloo Tikki, Chicken McGrill, Pizza McPuff and the Soft Serve Small [Hot Fudge Strawberry] are offered at Rs. 20. The En deavour is to offer good food, more convenient hours, enhanced service and great value. With the new Happy Meal which has been recently launched, the company aims at addressing the issue of value, choice and flexibility. The starting price point is Rs.55 [net] across the country and offers a wide range of burgers to choose from, viz. in addition to McAloo Tikki, Chicken McGrill and Pizza McPuff earlier, now customers can also choose from McVeggie, McChicken and Filet-O ­-Fish as part of their Happy Meal. The customer is also given the option of substituting the aerated beverage for a small McShake for Rs.8.00 more. The People and the Training-Critical to Public Relations Service is the key element of McDonalds operations. Every employee strived in providing 100 % customer satisfaction for every customer in every visit. This included friendly and attentive service, along with accuracy in order taking and anticipation of customers needs. When the Indian joint venture was formalized, the MTs were given extensive job training in Indonesia. MTs in human resources, real estate and buildings were hired and global directors worked with them to train them in the necessary areas. At McDonalds, training is combination of on-floor along with classroom training, provided by the Learning and Development department, with exposure in various aspects of business. The projected sales of each restaurant determine its staffing requirements. On an average, every restau ­rant has a staff of 40-60 people, including managers. Induction training is conducted at the time of an employees joining the organization. This was done through interactions as well as through exposure with the customer through operation training within the restaurants for a fixed period of time. The organization also provides ample opportunities of overseas training to those displaying po ­tential. Restaurant Managers are sent to the Restaurant Leadership Program held at the prestigious Hamburger University. Similarly, employees of other departments are sent abroad for various rel ­evant training programs. The Location Being located in the right place is always critical in retail. McDonalds prefers to be located at a place convenient to the people. Various parameters termed as generators by the company are studied to gauge the kind of business that could be generated from the location. Some of the generators are residences, shopping areas, offices, entertainment, education institutions along with transit points like stations or bus depots. Feasibility studies are done and once the location is finalized, the premises may either be bought or taken on a long-term lease. The joint venture company makes a majority of the investments. An in- ­house team aided by architects, interior designers and legal agencies then work on creating the restaurant. The People and the Training When the Indian joint venture was formalized, the MTs were given extensive job training in Indonesia. MTs in human resources, real estate and buildings were hired and global directors worked with them to train them in the necessary areas. At McDonalds, training is combined with on-floor along with classroom training, provided by the Learning and Development department, along with the exposure towards various aspects of business. The projected sales of each restaurant determine its staffing requirements. On an average, every restau ­rant has a staff of 40-60 people, including managers. Induction training is conducted at the time of an employees joining the organization. This was done through interactions as well as through exposure with the customer through operation training within the restaurants for a fixed period of time. The organization also provides ample opportunities of overseas training to those displaying po ­tential. Developing the Supply Chain When you perceive the product range as Nothing but the best, providing quality to the customer requires extensive and meticulous quality control. This is a particularly difficult task in a land where a substantial amount of food produce is wasted every year due to lack of proper infrastructure and storage facilities. It was under these circumstances that McDonalds India went about creating the cold chain infrastructure for its restaurants in the country. McDonalds considers quality of its products of absolute importance; it is known for setting stand ­ards for suppliers amongst the highest in food industry. World over, McDonalds be ­lieved in development of close relationships with suppliers and this is precisely what it has done in India. In the process, McDonalds actually en ­couraged entrepreneurship, by introducing the local suppliers to its global suppliers. This associa ­tion involved transfer of state-of-the-art food processing technology, thereby leading to an improvement in quality standards and helping create world class manufacturing facilities in India. This was the first step towards creating the unique cold chain. Building the Brand Once the infrastructure was ready, the build-up towards the opening of the first McDonalds restau ­rant in India began. A 3600 approach was taken, wherein the marketing, advertising and the public relations support were garnered before the launch. When McDonalds launched its first restaurants in India, the advertising done was largely local in nature. Teaser campaigns in local newspapers and extensive PR were used. Ronald McDonald parades also helped create excitement in the first few months of the launch. Mc Donalds had posi ­tioned its restaurant as a family restaurant and barred smoking and serving of alcohol on its premises. In the first two years of its launch in India, the advertising worked on increasing footfalls at its restaurants. Economy pricing of products like the ice cream cone at Rs. 7, bounce back coupons with every cone and Economeals at Rs. 29, 39 and 49 played a major role in getting customers into the restaurants. The results were apparent and resulted in a 48% increase in footfalls along with 30 % hike in the sales. From the onset, McDonalds had positioned itself as a family restaurant and barred smoking and serving of alcohol on its premises. From the year 2000, McDonalds focused on creating a dis ­tinct image of the brand in the mind of the consumer and launched its McDonalds main hai kuch baat campaign. It was the first Quick Service Restaurant [QSR] brand in the country to start adver ­tising on television. The first commercial Stage fright brought out the emotional bond between a father and child. In the same year, the company aired its 1V commercial for the Rs. 7/- soft serve cone cam ­paign, thereby establishing its value proposition. However, research also indicated that people were unaware of the food served by McDonalds. This led to the creation of an advertising campaign which focused on familiarizing customers with the food served at McDonalds. The film showed peo ­ple dreaming of the food served at McDonalds, thus depicting the range of products it offered. Sub ­sequently, in 2002, the company moved to a new tagline To Aaj McDonalds Ho Jaye, which indicated that now McDonalds is a part of your daily life. Consumer research also pointed out that a larger mix of offering was required in its vegetarian menu and McDonalds consciously addressed this need. The company also became aware that eating out, though gaining in frequency, was still largely a family affair. Hence, it was relegated mainly to evenings and the weekends. Another significant finding of the research was that the father, the decision-maker in the family, did not find the food served relevant to him. It wasnt filling enough or to his taste. Taking these nuggets of information, the company worked on extending its range of products and added the Wrap [2002] and the McCurry Pan [2003] to the menu, thereby providing choice and variety as well as addressing the willingness issue that the father faced. The Happy Price Menu came close on the heels of the marketing initiative im lovin it which was launched in September 2003. It has been designed with the purpose of connecting McDonalds with its customers in highly relevant and culturally significant ways around the world. The commu ­nication about this new offering is funky and funny and tells you that McDonalds is a great place at a great price restricted not only to the product, but also extending to the experience. The new television commercials show that any excuse, however small, is a good enough reason to come to McDonalds. The marketing proposition, What your bahana is? speaks to the customer in his lan ­guage, with research once again providing insights for the communication. In an effort to bring the Golden Arches closer to the consumer, The company plans a phased roll out in the region once the operations are established. The key objective for starting de ­liveries is to increase convenience for the customers, so as to enable them to enjoy McDonalds prod ­ucts in the comfort of their homes. At the same time, it aims to make the service hassle-free and easy to use. The concept per se, is not new, as the delivery business has been running successfully in coun ­tries like Brazil, Egypt, Indonesia and Singapore. It is also in line with the international strategy of growing its customer base instead of increasing the number of restaurants. Furthermore, the deliv ­ery model is based on the companys own international standards and is therefore, different in some ways than other local chains. McDonalds is the first in India to have a single toll-free number which customers call to place their order. The call centre determines as to which restaurant the order should be directed. According to Mr. Amit Jatia, Joint Venture Partner Managing Director, McDonalds [Western India], Research conducted by McDonalds has shown that people were ready to try something new and convenient, which would also be value for money. This encouraged the company to launch kiosks in Mumbai in 2004. Kiosks are a point of sales with a limited menu and have been introduced to offer a convenient option for customers who wish to purchase only desserts. Currently, there are 7 kiosks which are op ­erational. These kiosks offer a unique new range of desserts and cold beverages, which are 100% vegetarian. The menu comprises of aerated beverages, non-aerated beverages such as iced tea and cold coffee, soft serves and floats. The strategy is To build brand presence by increasing points of distribution and providing variety to the customers. These are cold kiosks and they serve frozen desserts only. The kiosks are in close proximity of the existing McDonalds outlets only. Serving the Society In keeping with its international policy of serving the society, McDonalds India has also partici ­pated in and supported heath initiatives like the Pulse Polio Immunization program since 1998. In the same year, McDonalds also started Spotlight, an annual inter-school performing arts compe ­tition to provide the students with an atmosphere for healthy competition. Last year, more than 300 schools participated in the event. Other initiatives include its association with the Nehru Science Centre in the year 2000, to bring to the schools of Mumbai, a science quiz, and partnering with the Nalanda Foundation, in the year 2002, for its Blue dot Education Initiative for the under-privileged girl-child. In the near future, the company aims to focus on core markets, get the scale there and then look at further expansion. It plans to add 10 -15 restaurants each year [2004 2005] and estimates a total revenue growth of 40-45% over 2003, of which deliveries will contribute 15- Serving the Society-Assurance In keeping with its international policy of serving the society, McDonalds India has also partici ­pated in and supported heath initiatives like the Pulse Polio Immunization programme since 1998. In the same year, McDonalds also started Spotlight, an annual inter-school performing arts compe ­tition to provide the students with an atmosphere for healthy competition. Last year, more than 300 schools participated in the event. Other initiatives include its association with the Nehru Science Centre in the year 2000, to bring to the schools of Mumbai, a science quiz, and partnering with the Nalanda Foundation, in the year 2002, for its Blue dot Education Initiative for the under-privileged girl-child. Relationship among Variables The key reason behind the success of McDonalds has been the integration of all key objectives and variables under one roof, and then aligning global strategy in the local format. They have used their extensive Public relations capability to build up a strong bonding among the variables. It has bought all the stakeholders at the same platform and assured success and benefit for each one of them. This in turned assured that all of them strive to achieve what McDonalds was set out to achieve when it came to India.

Comparison of the Society of Animal Farm and America Today :: comparison compare contrast essays

Comparison of the Society of Animal Farm and America Today Humankind has always had a thirst for power; over its peers, environment and spiritual beliefs. To quench this thirst it has gone as far as genocide; but has often employed more subtle techniques, such as mind control. In today’s socio-economical and political worlds, mind control plays a key role in dictating tastes and lifestyles; as well as controlling political thoughts, views, and people’s understanding of the world. It is accomplished using various channels to condition people’s thinking. Publicity and advertisement campaigns saturate people with products, broadcasting over radio, and television which in itself is a prime example. Many religions employ mind control, conditioning their followers to obey without questioning. Â  With nearly global use of the television; it has become a preferred method with which to influence and regulate people’s thinking, creating an unreal and idealistic, hypothetical reality which people strive to emulate. This is accomplished through shows and movies; the majority of which emphasize a perfect world, entirely free of corruption and poverty; where everyone is physically attractive, emotionally stable, and economically wealthy; a distorted reflection of our own world. This leads real people to attempt to create this imaginary world, only to fail; thus generating in themselves a sense of unworthiness, which in turn prompts them to try harder, to stop being individuals and become uniform. Â  Another controlling method that is diffused through television, radio and written publications; is any reported information about world politics and news. Powerful political groups narrow people’s views of what is going on around them by tainting and twisting information to their own device. They decide what to say and when to say it, revealing as much or little information as desired, in ‘befitting’ instances; thus enabling them to hide information they consider deleterious to themselves, from the public. It also permits them to depict opponents in overly negative terms. Â  Similar to news in its widespread marketing, publicity is another method in which people’s minds are reprogrammed, this time by the merchandisers. Publicity attempts to ingrain concepts and transmit political and commercial messages into the consumer’s minds, in an endeavor to make them buy specific goods. They do this by constantly exposing the people to the products through their repeated displayal on various mediums. Billboards and posters can be found on most highways, and in nearly all cities around the world. Consequently they push ideas at the consumer any time he/she travels on foot, by car, or even uses the public transport systems.

Miranda Lambert Essay

Although most will probably say someone close to them is inspiring, like their mother, grandmother, sister. In my opinion, they are your family, and you will always love and be inspired by them. Therefore I decided to write this on how a singer is inspiring to me. Her name is Miranda Lambert. Almost none of my friends have even heard of her. I guess because maybe she’s a country singer and they don’t really like country music? Who knows, but she is quite an amazing person. She grew up in a small town in Texas. â€Å"Not having money toughened me up a bit, but I’ll always be grateful. Texas people are really strong in their roots. I started writing and playing guitar at 17. I’ve always loved music, and my dad is a singer-songwriter. † Miranda once said. She was influenced personally by her father to take an interest in music. Her music is wonderful, and she has a beautiful voice. She writes almost all of her own songs, and they are full of meaning. For example a hit song of hers, ‘Gunpowder and Lead’, is about women and how they should not take any shit from any one, let alone a man who hits them. I’m even sitting here writing this, listening to her music. I mean not all of her songs have such a deep meaning, but they all are certainly songs you can just sit back, and rock out too. I’m in love with it, and such a huge fan. In my eyes, Miranda is unlike any star. She isn’t a skinny, overrated, prissy little bitch who is only popular for one song, or how pretty they are. Miranda isn’t even that main-stream, but still does what she loves. When she was a teen, she was on a show kind of like American Idol that got her career started. She went to Nashville, and came back to Texas almost immediately because she hated the â€Å"pop† sound of music, and wanted to stay original, and straight up country. She’s a country-rock girl, with meat on her bones, a strong head on her shoulders, and doesn’t take shit from anyone, and will speak up if she has too. I mean, I don’t know the woman personally, but she sure comes off as this way, and it rocks! Oh and who wouldn’t be inspired by her! She is only engaged in my opinon, to the best man in country music, Blake Shelton! Ha Ha. Well, anyways, I saw her in concert a few months ago, and it was outstanding. I was so close, and as crazy as it seems, I think she made eye contact with me at one point! I sound so cheesy, but she is a real role model for me. She is so successful in life, and just acts herself at all times. â€Å"There are a million blonde chicks who can sing. I’ve always wanted to be different. This quote, straight from Miranda’s mouth, has inspired me a lot. I know I cannot sing what so ever, and I’m not blonde, but I want to be different, and for the most part I am. I am my own person, and I hope I can continue to be true to myself, and not let anyone tell me otherwise. I’m not here to please anyone, or do what they want, I’m here to please myself, and do what I like, and what makes me happy. And Miranda is a great example of this. This is why Country Singer, Miranda Lambert inspires me.

romeo essays

romeo essays The Differences The play Romeo and Juliet, by William Shakespeare is a tragic love story. When reading the play it can be very difficult to understand. This is mainly because you are unable to see the setting and the characters. Two producers, Zefirelli and Luhrmann, have created films based on this play. Both films cover the same major elements of the storyline, however each films has distinguishing features. There are many features that differ between the two films. For instance Zefirellis film was set in the 1500's and Luhrmanns film was set in the 1900's. In Zefirellis film they used horses for transportation and in Luhrmanns film they used cars. Also in Zefirellis film Juliet uses Romeos dagger to kill herself and in Luhrmanns film she uses a gun. Another feature that differs is the fact that when Romeo returns to Verona after being banished in Zefirellis film no one seems to notice , however in Luhrmanns film the police are chasing after him. There are also many features that a re the same in both films. For instance in both films all of the main characters are the same. They also both have the same basic plot. These are just some of the many distinguishing features that are in both of the producers versions of the play. I personally liked Luhrmanns version of the play better because I can relate to it more. Although the language is entirely different it is set in the same times that we live in now. However in Luhrmanns film they seems to leave out and sometimes shorten some of the major parts of the play. I think if you wanted to learn more about the play without reading it you should watch Zefirellis film. Mainly because it follows the storyline more accurately. However if all you want to do is just get a good idea of the basic storyline and spend an enjoyable evening in front of your television then you should watch Luhrmanns version of th...